Rebecca
Sparks-Pearsey

An experienced events specialist who has worked on and led teams designing & planning experiences in the UK, US and Europe. From the world of entertainment, beauty, fashion, sport and tech. A serial can-doer, glass-half-full, full-time problem solver and YES kind of person.

say hello

Featured Projects

Spotify

The Spotify Greasy Tunes cafe, opened for 4-days in London, allowing the Gen-Z audience to get intimate access to some of their favourite creators and artists. The space was transformed into a bespoke cafe by day, hosting live podcast sessions, panels and Q&As. At night the venue opened up for live gigs by some of the UK’s hottest talent.

Milk Makeup 

A large-scale brand activation built around the concept of an indoor block party takeover, bringing the energy of New York street culture into a full venue environment. Production involved complex set build and collaboration with fabrication partners across multiple bespoke elements, large-format print, heavy prop sourcing and set dressing, catering, DJ programming and lighting design.

Liquid IV

An exclusive two-day press, influencer and consumer activation in London to launch Liquid IV's first sugar free product range. The immersive pop-up featured bespoke fabrication, large-scale print production and a curated partnership with a local bakery, brought to life through detailed set styling and branded touch points throughout.

Under Armour

A high-energy product launch takeover at a female-owned boxing club in London, celebrating the debut of Under Armour's new women's lifestyle top. The venue was transformed through bespoke lighting design, fabrication and custom staging to create immersive photo moments and a dynamic event environment. The experience featured four DJs, a live music performance and curated community-led fashion showcases and catwalk moments.

Clinique

Leading a team to produce Clinique's Hi-Fi Mascara launch event in New York, I managed a multi-supplier production packed with standout elements, large-scale projection, a slow-motion robot camera arm, DJ talent, creative food & beverage and bespoke prop builds including 8ft mascara bottles. A complex, high-spec delivery in one of the world's most demanding event cities.

Marvel x Virgin Media 

An immersive experience for both press & consumers to celebrate the launch of the new Marvel Avengers video game. The venue’s multiple blank white rooms were transformed into a journey of discovery, from the theme park ride style welcome to a props & costume gallery, unique photo moment and edible flavoured mist! Plus a fully branded gaming zone so attendees could be the first in the UK to get hands-on with the game.

Coty

Coty’s luxury UK fragrance launch, a landmark event unveiling the brand’s first-ever 14-bottle perfume range. Held in a large central London venue, the activation combined live music performances, a fine art exhibition, immersive installations, and bespoke scent experiences to create a multi-sensory environment for press, talent, and high-profile content creators.

Adobe x Samsung

Producing an interactive brand experience at Adobe MAX in Los Angeles, I brought together Adobe and Samsung to showcase the latest Samsung monitors to the global creative community. Managing a dual-brand partnership from end to end, I navigated the convention centre's strict regulations while coordinating local suppliers across build, technical, print and logistics.

Nike

A brand activation to showcase the new Nike Pegasus running shoe, with brand ambassador and elite marathon runner Eliud Kipchoge. An organised run with over 75 runners in central London, followed by a Q&A hosted by Olympic champion Paula Radcliffe, as well as several activities and workshops for guests to get involved in.

Samsung x Goodwood Festival

Samsung’s high-impact brand activation at Goodwood Festival of Speed, creating a dedicated experiential space within the Future Lab to showcase its latest monitors and VR technology. The activation featured live product demos, immersive VR experiences, and a standout moment: a real-time car lap around Goodwood remotely operated from the showroom by an ex-NASCAR driver using VR and driverless technology.

L’Oreal

Fully transforming an Airstream vehicle to tour the UK across multiple cities, giving consumers the chance to learn about the new L’Oreal SPF. Sun damage testing, competition giveaways and product sampling - a real test of all things logistics.

Ritz-Carlton Yacht Collection

An exclusive 3-day voyage to launch the new RCYC super yacht. Organising special events for guests throughout the experience, including cocktail hours, evening entertainment, as well as daily gifting and surprise & delight moments. 

Garnier

A disruptive, immersive 3-day pop-up event for Garnier’s Super Charged Hair Food. Installing six giant ‘showers’ in the middle of Westfield, each with their own scent, style and story to share. Interactive product moments, hair styling sessions and games created a buzz for over 3,000 people who came through the experience.

adidas

A fashion show packed with top-tier talent, from models, live music performers and DJ. Followed up with a post-show activation with creative content moments and playful F&B for guests to enjoy. A true test of all things logistical, technical and production as well as creative excellence for both in person and digitally.

SPOTIFY

HULU

COTY

ADIDAS

SPOTIFY HULU COTY ADIDAS

Well-rehearsed in brand activations - panel talks - live music performances - press dinners & trips - immersive experiences - roadshows - installations - conference stand builds.

    • Creative strategy, ideation and development.

    • Managing end-to-end design processes, both 2D and 3D design.

    • Guest journey & experience mapping.

  • Briefing & managing fabrication teams on large and complex builds.

    Graphics printing.

    Management of sound & lighting - design, planning & install.

    Live music performances, DJs, panel talks, speaker sessions.

  • Large-scale, complex budgets.

    Cross currency.

    Full budget creation, monitoring and reconciliation. Both in pitch and live stages.

  • Contracting, briefing and managing well-known talent.

    Experience working with agents and management teams.

    H&S and security planning.

  • Resourcing a project end-to-end.

    Leading a team on live projects, both pre-production and onsite.

    Managing a team of onsite staff, vendors and colleagues for large-scale events.

  • Building positive and productive relationships with clients.

    Client meetings and presentations.

    Creating and managing update documents.

Skills & Experience